Amy Howe

Aug 7 2018

Looking ahead to the long conference: The Lanham Act and service mark registration

In Sportswear, Inc. v. Savannah College of Art and Design, the justices have been asked to wade into a dispute over the scope of a federally registered service mark. The case arose after Sportwear, Inc., began to sell apparel bearing the words “Savannah College of Art and Design” and “SCAD.” In 2014, the college filed a lawsuit, alleging that the company had infringed its mark, which it had registered 11 years earlier. Under the Lanham Act, the college’s registration of the mark serves as evidence of the college’s “exclusive right to use the registered mark in commerce on or in connection with the goods or services specified in the registration.”

A federal district judge disagreed and ruled for the company, concluding that the college had only registered the words as marks for educational services – not for apparel. But the U.S. Court of Appeals for the 11th Circuit reversed and ruled for the college. It acknowledged that other courts of appeals might reach a different result, but it deemed itself bound by a 43-year-old decision by the U.S. Court of Appeals for the 5th Circuit (which at the time included the geographic area that now makes up the 11th Circuit) holding that protection for federally registered service marks also extends to goods.

After the full 11th Circuit declined to rehear the case, Sportswear went to the justices to seek review. It argues that the lower court’s decision conflicts not only with those of other courts of appeals, but also with the “Federal Circuit’s jurisprudence concerning the requirements to register a mark.” In that circuit, Sportswear suggests, the college “would have had no chance of obtaining a federally-registered mark covering apparel” at all, but here the college was able to rely on prior precedent to leverage its educational services mark to cover apparel too.

The justices are slated to consider the case at their September 24 conference; they could announce whether they will take up the case as soon as Thursday, September 27.

Amy L Howe
Until September 2016, Amy served as the editor and reporter for SCOTUSblog, a blog devoted to coverage of the Supreme Court of the United States; she continues to serve as an independent contractor and reporter for SCOTUSblog. Before turning to full-time blogging, she served as counsel in over two dozen merits cases at the Supreme Court and argued two cases there. From 2004 until 2011, she co-taught Supreme Court litigation at Stanford Law School; from 2005 until 2013, she co-taught a similar class at Harvard Law School. She has also served as an adjunct professor at American University’s Washington College of Law and Vanderbilt Law School. Amy is a graduate of the University of North Carolina at Chapel Hill and holds a master’s degree in Arab Studies and a law degree from Georgetown University.
Tweets by @AHoweBlogger
Recent ScotusBlog Posts from Amy
  • Venezuelan TPS recipients tell justices to let status stand
  • Government asks justices to allow DHS to revoke parole for a half-million noncitizens
  • Supreme Court allows Trump to ban transgender people from military
More from Amy Howe

Recent Posts

  • Court appears to back legality of HHS preventative care task force
  • Justices take up Texas woman’s claim against USPS
  • Supreme Court considers parents’ efforts to exempt children from books with LGBTQ themes
  • Justices temporarily bar government from removing Venezuelan men under Alien Enemies Act
  • Court hears challenge to ACA preventative-care coverage
Site built and optimized by Sound Strategies